Do your customers know about your business’s accomplishments and offerings?
How?
No matter your industry, your service or product, you should have a communications plan underway at all times.
Having a good communications strategy for your business involves both traditional and electronic media, as well as developing good relationships with your local news outlets.
How many of the following tools does your business use?
Blogs
Brochures
Electronic Newsletters
Fliers
Frequent Emails (but not too frequent, mind you)
Paper Mailings
Press Releases
Podcasts (Video or audio-only)
Social Networking (Facebook, Twitter, etc.)
Webinars
Your communications plan should involve several of the above ideas (and more) while targeting your customers directly through focused campaigns and broadly through local newspapers, radio and television stations.
Want to learn more? Send me an email.